Tween girls have become even more annoying
I just read this somewhat disturbing piece of news:
Tween girls 8-12 are spending some $500 million annually on beauty products according to the NPD Group's newest report, Insight Into the Youth Beauty Market, which in addition to tweens looks at a broader spectrum of youth consumers 8-24 years old. In the survey tween girls report first using beauty products at 10 years old. Who is paying for the beauty products? Four out of 10 tween gals say they use their allowance to make their purchases, while about six in ten say their parent/guardian pays for their products. What are tween girls buying? Well, about 60% of the tween girls report they use fragrances/body sprays, with five out of 10 girls having used skincare products, while makeup came in third. Not shocking to those of us who were once tween girls, lip gloss is one of the most popular products they use. However, different from what I recall of my tweendom, the NPD report finds that today's tween girls use at least 30 different beauty product categories, which includes firming cellulite cream. The report finds that tween girls favorite fragrance brands include: Bath and Body Works; Britney Spears; Britney Spears: Curious; Victoria Secrets; and ck: One.
I think that up until like college, I only used lip gloss. Bonne Bell or maybe Chapstick. I guess I was a big nerd who was awfully behind in my knowledge of beauty products. I'm still pretty behind in my knowledge of beauty products, which is probably why I could never get a fashionable job in the beauty industry like my friend who made the jump from publishing to Este Lauder. Ha ha, I don't even know the correct spelling of Este Lauder.
I can't believe that tween girls' favorite fragrance brands include Victoria Secret. I still feel like Victoria Secret salespeople look down their noses at me in disdain when I go into their stores. And I'm 27.
